Boomers and Seniors Account for Majority of US CPG Spending

 

Older Generations More Loyal to Brands in the Grocery Store

 

Upscale Baby Boomers Plan Luxury Purchases

 

Older Affluents Remain Drawn To Traditional Media

 

This is Your Father’s Internet: Savvy seniors find their way online

 

Six in Ten Seniors Now Go Online

 

Survey: 54% of US Adults Read eBooks, Yet Print Remains the Major Player